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Despite objections, taxpayers will likely foot bill for new Jaguars stadium


New polling from the University of North Florida Public Opinion Research Lab indicates most voters don’t want to spend up to a billion dollars in city money for the football stadium.

But, according to pollster Michael Binder, it may not matter.

“It’s no wonder Duval County voters don’t want to foot the bill for stadium renovations, but what’s really interesting is their change of heart when given the ultimatum of a $1 billion public investment or the Jaguars walking away. This is just one of several reasons that local taxpayers are going to end up shelling out an enormous sum of money for this endeavor,” Binder said.

When presented with a field of options, the runaway winning choice for respondents was to let the Jaguars buy the property and do the work themselves.

“Respondents were asked to choose which outcome they support the most from a list of different options, ranging from no public investment to spending $1 billion of public funds. Unsurprisingly, 51% chose the Jaguars purchasing the land and paying for stadium renovations and sports district development with no public investment, with just 6% in support of the $1 billion public investment currently being proposed by the Jaguars,” the polling memo notes.

As Florida Politics first reported earlier this year, the Jaguars envision a heavy local investment in the stadium, with the Jaguars responsible for the sports district around it. The city government would primarily shoulder the stadium cost, which could be on the hook for anywhere between $800 and $934 million – two-thirds of the overall price tag. Meanwhile, the city would be expected to spend between $75 million and $100 million on the sports district.

Still, Americans for Prosperity-Florida is putting forward its best goal-line defense, trotting out the same arguments against public funding for professional sports venues that the organization honed during the 2010s, when stadium funding was a perennial issue in the Legislature’s budget-writing process.

“Since their inception, it seems as if the Jacksonville Jaguars have had more wins making taxpayers pay for their projects than victories on the field. We hope the Jacksonville City Council and Mayor Donna Deegan will stand up for taxpayers and oppose this new handout the team has proposed,” said AFP-FL State Director Skylar Zander.

“As a Jaguars fan and North Florida resident, I truly enjoy seeing the Jags succeed on the field. It’s bad enough we had to endure decades of a subpar product on the field, and now we’re being asked to pay more out of our pockets – which will no doubt lead to price increases for tickets as well. Jacksonville city officials should sack this bad idea, which is corporate welfare that will benefit only the Jaguars — at the expense of everyone else.”

Happily for negotiators, local budget hawks turn chicken when confronted with the possibility of the team relocating.

“However, when asked whether they would support the city spending $1 billion if it meant the difference between the Jaguars staying in Jacksonville or moving to another city, 46% said yes, and 47% said no. Even among those who oppose spending any public funds on the project, 33% were willing to split the cost when faced with the possibility of losing the team to another city. Of those who initially said they’d support only $250 million in public funds, 57% conceded to the higher cost when given this choice, and 72% of those who initially said $500 million changed their answer in support of a $1 billion investment.”

It will be up to the Jaguars and Mayor Donna Deegan to change their minds and move consensus. Based on this poll, there is a path.

A.G. Gancarski has written for since 2014. He is based in Northeast Florida. He can be reached at or on Twitter: @AGGancarski. Drew Wilson covers legislative campaigns and fundraising for Florida Politics. He is a former The Independent Florida Alligator editor and business correspondent at The Hollywood Reporter. Wilson, a University of Florida alumnus, covered the state economy and Legislature for LobbyTools and The Florida Current prior to joining Florida Politics.