Fleming Island man provides unique education on Tik Tok

By Nick Blank nick@claytodayonline.com
Posted 9/21/22

FLEMING ISLAND – With videos such as “Things That Will Change Your Perception Of Time,” Adorian Deck has a way of going viral, whether it’s his own Tik Tok channel or for a client.

Deck …

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Fleming Island man provides unique education on Tik Tok

Posted

FLEMING ISLAND – With videos such as “Things That Will Change Your Perception Of Time,” Adorian Deck has a way of going viral, whether it’s his own Tik Tok channel or for a client.

Deck started making videos on YouTube when he was 13. In 2009, he started the OMG Facts Twitter account, essentially a brand of education entertainment.

After selling the account, he later founded Decked Out Media. Some of his clients are social media royalty with millions of followers on a platform like YouTube, but Deck’s goal is to get them trending on different platforms to increase their earnings.

“It really just started by reaching out to people I already knew in the YouTube world. I met all kinds of different people by putting myself out there and going to events,” he said. “It started with one of them, saying, ‘Hey, I see a massive opportunity to grow.”

That knowledge brought him to Tik Tok. He felt his brand of educational entertainment could adapt. But Deck likes a challenge. Video by video, his audience grew. The aforementioned video about perceiving time has more than 14.2 million views. It was time to spring into action with the ideas he had been storing. His videos covered life-changing facts, disturbing facts and facts about geography and psychology.

In June of 2020, he recalled telling his now-wife his own Tik Tok channel could hit one million followers by Christmas.

“I got my first million followers in 45 days,” Deck said. “It was by the end of July.”

Nasty comments are a part of the business. Deck said if he’s wrong he’ll correct himself because he doesn’t want to spread misinformation. Creators develop a thick skin, he said.

“It’s about understanding that usually if someone’s being mean to you, it’s them,” Deck said. “It’s way easier said than done to internalize that.”

Deck now has 43.1 million likes for his videos and 3.4 million followers. Tik Tok's algorithm is the best way to go viral overnight, he explained. A video will be seen by a few hundred people, the algorithm determines if it’s worthy of 1,000 people, 10,000 and so on.

“It’s the smartest algorithm to build something from scratch. If you can make something people want to watch, Tik Tok is going to grow that audience for you,” Deck said. “This is really the platform that lets anybody take off if they want to in any niche they want.”

That freedom allows Deck to make videos he would want to watch. At the same time, it’s about the viewer, he added.

“I think education entertainment, there are so many different forms of it. I think I want viewers to take away something interesting and you’re going to grow and learn something new,” Deck said.

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