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FirePower Coffee still brewing business in Keystone Heights

By Natalie Gilstrap For Clay Today
Posted 5/4/23

KEYSTONE HEIGHTS – FirePower Coffee Roasters is a family-owned business specializing in roasting coffee beans. As coffee lovers, William and Carol Beck III envisioned owning their coffee roastery …

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FirePower Coffee still brewing business in Keystone Heights

Posted

KEYSTONE HEIGHTS – FirePower Coffee Roasters is a family-owned business specializing in roasting coffee beans. As coffee lovers, William and Carol Beck III envisioned owning their coffee roastery for years. It wasn’t until they purchased their first home roaster, a Behmor 1600-plus, that their vision became a reality.

After becoming certified through the Academy of Coffee Excellence in Virginia, the two purchased a larger coffee roaster and trademarked their name. Five years ago, the couple opened the doors to their long-awaited coffee roastery, and it’s continued to grow.

“We just celebrated five years this month,” William said.

Guests visiting the roastery can enjoy a nice cup of coffee in the roastery’s coffee shop. Importing coffee beans from all over the world, the shop offers more than 30 types of coffee, blends and espressos for visitors to enjoy. They also provide lemonade, smoothies and more than 100 different types of teas.

“We’re always looking at new products and new coffees. We’re always experimenting.” In addition to the coffee shop, the roastery provides coffee beans to businesses such as small coffee shops, stores, and B&Bs throughout the state and the Midwest,” William said.

FirePower is heavily involved in the local community. They support local organizations and charities such as AMVETS and Keystone Heights High’s baseball team. Also, FirePower aims to improve the world by supporting a non-profit organization called the Café Femenino Foundation. For every Café Femenino product purchased through FirePower, 10% of that profit goes back to the foundation to help support female coffee farmers and their families in coffee-producing communities worldwide.

“We’ve had really good customer support and good social media,” Beck said. “We just want to continue to build our reputation and keep it strong.”

To learn more about FirePower Coffee Roasters at 322 SE County Road 100, Suite D, visit www.firepower.coffee, or call (352) 478-8174.

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