Florida officials are launching the “Arrive Alive” campaign to encourage safe driving on state roads during the holiday season, aiming to reduce deaths on state roadways by as many as 50%. 

The Florida Highway Patrol and Department of Highway Safety and Motor Vehicles are reminding motorists to remain alert and follow traffic laws during the stretch between Thanksgiving and New Year’s Day. Simple elements, such as driving responsibly, observing road signs and staying sober on the road, can save lives. 

“Reckless and impaired driving are not just violations of the law—they are threats to the lives of every Floridian on the road,” said FLHSMV Executive Director Dave Kerner. “This holiday season, we are reminded that every decision behind the wheel carries consequences. Let us all choose patience over aggression, responsibility over risk and remember that arriving alive means protecting not only yourself, but everyone sharing Florida’s roads — today and every day.” 

FHP Col. Gary Howze said troopers across Florida are on the lookout for motorists exhibiting any erratic maneuvers on state roads. They will be issuing citations. 

“Our troopers see first-hand the devastating aftermath of drivers that choose distraction, unlawful speed or impairment over safety,” Howze said. “This holiday season, your Florida Troopers will be out in full force to ensure our roadways are as safe as possible. Enforcement alone is not enough — every driver has a personal responsibility to others to make smart, responsible decisions. Staying alert, obeying traffic laws and respecting others on the road are the basics to ensuring Floridians can Arrive Alive and celebrate a joyful holiday with loved ones.” 

Troopers say impaired and negligent driving are the leading causes of accidents and fatal crashes across Florida during the holidays. Even more basic driving elements, such as failing to yield, speeding, tailgating and running red lights, increase safety liabilities on roads. Seatbelt use is another basic approach to road traveling and buckling up can reduce chances of death or injury in the case of an accident by 50%, according to the FHP. 

Drew Dixon is a journalist of 40 years who has reported in print and broadcast throughout Florida, starting in Ohio in the 1980s. He is also an adjunct professor of philosophy and ethics at three colleges, Jacksonville University, University of North Florida and Florida State College at Jacksonville. You can reach him at drewdixonwriting@gmail.com.