ORANGE PARK — Jasmin demonstrated the printing press. The aromatic, cozy smell of warm paper filled the room as the machine churned and sheets of warm paper rolled out. Nothing beats that "new paper smell," not even a new car ...
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ORANGE PARK — The 904 Printing store moved to Orange Park from Jacksonville one year ago. It was a good transition, owner Shawn Jasmin said. It was the right business call to move back to the town where he grew up.
"It's been a great community of people. There're so many awesome people here," he said.
The business has five employees, or seven, depending on how you count. Sales Manager Shadow is a dog, and Human Resources Director Bubbas is a cat.
"He closes all the sales," one employee said, walking the sales manager on the leash.
"He'll come down and sniff around to see if he wants to fire anybody," another employee said, referring to the human resources director.
Jasmin demonstrated the printing press. The aromatic, cozy smell of warm paper filled the room as the machine churned and sheets of warm paper rolled out. Nothing beats that "new paper smell," not even a new car. Sometimes, the 904 Printing crew churns out blank sheets just to feel the paper's warmth.
Clients can send their digital designs for print in a variety of mediums.
"We print anything. T-shirts, business cards, brochures, stickers, art prints..." Jasmin said.
Well, what about newspapers?
"No, no. That's the one thing we don't do."
The waterproof material is printed using a process called "UV curing." Clay Today was handed yellow-tinted UV-blocking glasses to watch the spectacle. The ultraviolet light reacts with ink, causing it to harden.
UV light is similar but much less than the radiation in a tanning bed. Yellow-tinted glasses protect the eyes, but there's no need for tanning oil.
Charlie Eddins is a tenant in the 904 Printing building. His office is set up in one of the rooms. He is familiar with both the sales manager and the human resources director. Eddins' company, Renco Corporation, converts paper to digital.
So, effectively, the opposite of Jasmin's business. The two have a great business and personal friendship.
The store is located at 1106 Park Ave.