CLAY COUNTY – The Better Business Bureau unveiled its 2024 Holiday Shopping Guide to help consumers and businesses navigate the busiest shopping season with confidence, safety and savvy decision-making.

With the holiday season fast approaching, BBB has the ultimate guide to a stress-free holiday shopping season. It offers valuable tips and resources to assist shoppers in making informed decisions, protecting themselves from scams, and supporting ethical businesses. As online shopping continues to dominate, the BBB’s advice has never been more critical for ensuring a safe and satisfying shopping experience.

Key Highlights from the 2024 BBB Holiday Shopping Guide:

Holiday Shopping Tips: The holiday season is here, and whether you’re shopping for the perfect gift, budgeting for the festivities, or preparing for travel, we’ve got you covered! From receiving packages safely and finding the best decorations to participating in charitable giving, BBB’s expert tips will help make your holidays hassle-free. Plus, check out advice on handling returns and exchanges so you can shop confidently and stress less.

Holiday-Related Scams: The holiday season is a prime time for scammers looking to take advantage of busy shoppers and businesses. From fake delivery texts to gift exchange schemes, it's important to stay vigilant. On this page, you'll find tips to help you avoid common holiday scams, protect your personal information, and keep your business safe during the busiest time of year. Let BBB guide you through staying secure this holiday season. Consumers can also visit BBB.org/ScamStudies and check out the latest BBB update to online purchase scams study: Protect yourself this holiday season.

Business tips for the holidays: As the holiday season approaches, businesses must prepare and maximize their potential. Our expert tips cover everything from organizing inventory and crafting effective marketing strategies to ensuring customer satisfaction and boosting sales on Black Friday, Small Business Saturday, and Cyber Monday. Get ready to make the most of this busy time and create a memorable customer experience.
Online Shopping Guide:  BBB tips and best practices for purchasing online. Let BBB guide you on what to look for when buying online, how to shop for the perfect gift online, and how to be a savvy online shopper. Consumers can also visit BBB.org/ShopSmart to learn what they can do to shop safely online and avoid scams during this holiday season.

“The holiday season is a time of giving and joy, but it can also be an opportunity for scammers to take advantage of unsuspecting consumers,” said Tom Stephens, President of the Better Business Bureau serving Northeast Florida and the Southeast Atlantic. “Our Holiday Shopping Guide is crucial for helping people shop smarter and avoid common pitfalls. By being informed and vigilant, consumers can ensure their shopping experiences are safe and enjoyable.”